What would you do with a million dollars? Invest it? Hell, even if you invested it today at 5%, which is doable, in ten years you’d have over $1.6 million. If you owned a business like a hotel or casino, would you put it back into the company? You know, upgrade amenities or dining options? Ha. You amateur. Clearly not a hotelier or casinoier (?) in the bunch. No, that’s not what you do. What you do if you have $1,000,000 in cash on hand, at least if you’re Binion’s Casino, is you let tourists take pictures with it..for free.
I’m not going to pretend like I have the patience currently to try to accurately predict the ROI of a choice like this, but I certainly have to question it. Maybe there’s a reason the hotel shut down. They can blame the economy all they want, but pretty much every other hotel went through the exact same troubles and many have rebounded. Don’t get me wrong, I’m a sucker for Binion’s, but it’s for purely nostalgic reasons. And I love the idea of a free attraction, but the casino badly needs an update. Perhaps it’s time to put that cool $1M to good use.
What do you think? If you operated a casino and had $1M to invest, what would you do with it?
feature photo credit: Todd Shoemake